beauty, the new new
Alicia Keys #MakeupFREE campaign
Photo: Alicia Keys, Trend Report 2016
Beauty has taken over the fashion industry. It’s all about contouring, fun hairstyles, colored eyebrows, and big lips. Society wants women to look flawless 24/7, no matter the time, day or place.
It seems as though 2016 is all about team natural and embracing your beauty without alterations or enhancements. We all saw this campaign gracing the covers of magazines as well as blasted all over social media. Bare face and all with her hair thrown back in two pigtails, Keys states “I don’t want to cover up anymore”.
Alicia Keys launched a #MakeupFREE campaign, encouraging women to embrace their natural beauty. In a letter, Keys explains her inspiration for #MakeupFREE. Revealing her insecurities and scrutiny she faced in the music industry. Tired of the constant judgement of women, confronting stereotypes that have been placed on women. In media, women are told that being a normal size is not normal, and to be sexy means being naked.
Was Keys late on the team natural campaign, or just putting a face with the movement?